DUK brings personality home. More than just furniture, DUK offers the freedom to shape spaces that feel unmistakably individual, whether modern, classic, eclectic or somewhere in between.
When DUK approached us to develop their brand identity, we knew this wasn’t about following trends or templates. It was about crafting a flexible, context-free design language that balances clarity with character. Through an iterative process, we built a visual system that is functional where it needs to be and expressive where it counts.
The identity centres on a clean, versatile logo system paired with crisp typography and adaptable graphic frames that anchor the brand across touchpoints.
Vibrant silhouettes and patterns add dynamic personality, allowing the brand to feel distinctive yet timeless in any setting.
Kusa is a space for contemplation, comfort, and slow nourishment. A place that moves with the seasons, but always feels like home.
At its core, Tan Puay Tee’s collection of artwork, bound in a three-part book, is a vessel of memory and devotion in honour of his beloved wife.
Our challenge was to shape a design that could hold this depth of sentiment with clarity and care. We approached the book as a gift that held the journey of remembrance.
We designed the book to echo this unfolding perception. Three chapters trace her vision, while die-cut windows and folded inserts shift scale and perspective, mirroring the act of looking closer, deeper, and differently.
This collaboration reminded us that strong brand identities, like well-crafted furniture, are built to evolve. With a robust design system and clear visual principles, DUK’s brand is ready to grow with every new collection and every new space it calls home.
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The typography is deliberately understated to serve asa quiet companion to each imagery. From material to layout each book echos the artist’s own intent and pace, to create a work that is both an archive and a love letter.
